ROAS Reality Check Calculator 🎯

Stop making decisions on inflated data! Discover your true ROAS vs what ad platforms report. Most eCommerce stores are over-estimating by 30-60%.

Your Marketing Channels

Ad Spend ($)

Reported Revenue ($)(Platform claims)

Actual Revenue ($)(GA4/Backend)

Reported Conversions

Actual Conversions

Data Quality (%)

Reported ROAS:

5.00x

Actual ROAS:

3.47x

Over-reporting:

44.2%

Ad Spend ($)

Reported Revenue ($)(Platform claims)

Actual Revenue ($)(GA4/Backend)

Reported Conversions

Actual Conversions

Data Quality (%)

Reported ROAS:

5.00x

Actual ROAS:

3.17x

Over-reporting:

57.9%

Ad Spend ($)

Reported Revenue ($)(Platform claims)

Actual Revenue ($)(GA4/Backend)

Reported Conversions

Actual Conversions

Data Quality (%)

Reported ROAS:

4.00x

Actual ROAS:

3.50x

Over-reporting:

14.3%