eCommerce Tracking ROI Calculator
Calculate your true ROAS accounting for different attribution models and tracking data loss. Discover how much revenue you're missing due to incomplete tracking.
Attribution Model
Marketing Channels
Reported ROAS:
2.50x
Actual ROAS:
2.00x
Hidden Revenue:
$-5,000
Reported ROAS:
2.50x
Actual ROAS:
1.75x
Hidden Revenue:
$-6,000
Reported ROAS:
7.50x
Actual ROAS:
6.75x
Hidden Revenue:
$-1,500
Summary
Total Ad Spend$20,000
Reported Revenue$60,000
Actual Revenue$47,500
Hidden Revenue
$-12,500
-20.8% increase
Reported ROAS3.00x
Actual ROAS2.38x
Tracking Gaps Impact
Poor tracking setup is costing you $-12,500 in hidden revenue. Server-side tracking can recover 60-80% of this lost data.
Improve Your Tracking
Tag Pilot's server-side tracking solutions can help you recover lost revenue and get more accurate attribution data.
Fix Your Tracking